Primitivo, I Buongiorno, Puglia, Italy

Subscriber price: £15.30

Puglia, Italy

Primitivo

This is southern Italy in a glass — bold, sun-ripened and ready to party. I Buongiorno’s Primitivo is full of juicy black cherry, plum and sweet spice, with soft tannins and that unmistakable southern warmth. It’s plush and smooth, with just enough freshness to keep things balanced.

Perfect for BBQ ribs, meaty pasta or a big lasagne fresh out the oven. It’s the kind of wine that doesn’t ask questions — it just shows up, tastes great, and gets along with everyone at the table. A proper crowd-pleaser with plenty of Puglian swagger.